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Doug talks with Chris Piantelli from Linkifi about the seismic shifts in the digital PR and SEO landscape. They discuss the closure of HARO (Help a Reporter Out), its impact on the industry, and the innovative strategies businesses are adopting to stay ahead.

Chris shares insights on diversifying digital PR approaches, utilizing AI for outreach, and why personal and brand authority have never been more important. They also talk about the broader implications of digital PR beyond SEO, including how it influences brand trust and visibility in a multi-platform search environment.

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DS555 Transcript

Previous interviews:
Connectively (HARO changes its Name) DS526
Best Links Ever? HARO Link Building DS462

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