Doug talks with Shawna Newman about dealing with Google's Helpful content update from Sept 2023. They discuss how the latest Google updates have harmed sites with high-quality handwritten content while benefiting some unchecked AI-written sites. Shawna shares her strategies for adapting, including focusing on alternate traffic sources like YouTube and Facebook. She also stresses the importance of link-building, despite what some Google spokespeople claim. Shawna offers insight into staying motivated long-term, as well as details on her new agency, Growth Cupid.
Key Takeaways:
- It's important to check what Google "knows" about your site by searching site:yourdomain.com and looking at the links that show up under the first result. This gives insight into how Google views your site's authority.
- Building links through guest posts, interviews, etc., is crucial for ranking well in Google. Don't believe you can rank without links long-term.
- Alternate traffic sources like YouTube, Facebook, and Pinterest are more important than ever. Create evergreen content that does well on these platforms.
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- Blog Success Engine
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Previous interviews with Shawna:
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