Amber Callahan who leads marketing for 1st Advantage Credit Union joins Dan Marks how a data driven foundation for marketing leads to brand growth as well as product growth. Some of the points we highlight in this episode are:
- What growth has been like recently at 1st Advantage
- 1st Advantage’s marketing strategy
- How the 70-year legacy of community involvement builds the brand
- Using data and analytics as a strong foundation for the entire marketing plan
- Best Practices and lessons learned
- Advice Amber would give to her younger self
