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#424 - Email Marketing By The Numbers

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This week's episode is brought to you by: MARGIN EDGE

Take control of your costs with using MarginEdge. Best of all? No contract. No setup fee. Free and unlimited training and support. 

VISIT: marginedge.com/chip

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This week's episode is brought to you by: INKIND

To the over 1,800 U.S. restaurant owners who have been funded by INKIND, it is the source of capital that takes a lot of the pain out of starting and running a restaurant, ultimately helping their dreams come true.

VISIT: https://www.inkind.vip/restaurantstrategy

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By the numbers...

• 22% - Industry Average for Open Rate


• 2% - Average CTR is usually less than


• 2% - As long as your unsubscribe rate is under this, you're good


• 10-12 and 3-5pm - best times to send emails


• 5 - minimum number of data capture points (res, online order, waitlist, wifi, popup, loyalty)


• 4 - at least this many emails a month


• 1:1:1 Principle - own it


• 50 - minimum number of restaurants you should subscribe to


• 250 - net new subscribers to your list

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The first marketing dollars you spend should be on Google Search Ads and Meta Ads. Why? Because you can measure the results and prove that they work. We're currnetly working with 25 restaurants all over the country. Are you curious to learn more about the Restaurant Strategy Agency?

Email me to start a conversation: chip@chipklose.com