#48 - Marketing Resources and Tools I LOVE
Valentine's Day is here and since love is in the air, I'm sharing the tools, courses, websites, and resources that I LOVE... the things that help me market restaurants!
- My camera, the Nikon D750: As I say over and over... it's crucial these days to be able to show off what it is you do best. We are a visual culture these days and so the best way to attract new customers is to SHOW them what it is you're offering.
- Photoshop & Lightroom: These are two powerful programs by Adobe that allow me to edit and catalogue my work, and create stunning graphics at the drop of a hat.
- Canva: This is an easy-to-use site and app that helps beginners create eye-catching visuals.
- Sprout Social: Social Media Management software that's relatively affordable and extremely user-friendly. Save time and energy by scheduling out your social content.
- My Marketing Calendar...If you haven't done it yet, CLICK HERE to download my template.
- Dropbox: a cloud-based powerful file-sharing program
- Squarespace: Drag-and-drop website builder with tons of stylish design templates
- Mailchimp: Intuitive and easy-to-use e-mail service provider
- Seth Godin's Akimbo Workshops and his Akimbo Podcast
- Do-it-yourself merchandising: UPrinting / Vistaprint / Zazzle
Finally this week on Episode #48, I announced a Pre-Sale Special for two online workshops I'm launching this summer. Regularly priced at $197, I'm offering 50% OFF until the end of March. Plus... PLUS... the first 25 people who reserve a spot will get a FREE Restaurant Strategy Tote Bag.