On this episode of the Ottawa Entrepreneurs Podcast, I host Christophe Désormeaux, CEO of bitMachina, who offers practical advice for anyone hesitating to launch a business. He emphasizes the importance of testing your idea quickly but in a highly controlled, low-cost environment. Rather than investing heavily upfront, Christophe recommends validating the concept first to see if it resonates with the market. If there’s traction, then it’s time to invest further, refine the offering, and build structure around it. His key message: you won’t know what works until you put it out there, let the market be your guide.
