On this episode of the Ottawa Entrepreneurs Podcast, I host Nilufer Erdebil, founder and CEO of Spring2 Innovation, Nil shares candid advice for anyone thinking about starting a business: start now, don’t wait for perfect, and focus early on marketing and sales. Nil explains why it’s less about having everything figured out from day one and more about being willing to learn from your customers, adapt, and confidently share what you do and what you stand for. Her perspective is a reminder that momentum, openness, and clear messaging matter more than perfection when turning an idea into reality.
