In today’s episode of The Growth Focus Podcast, host Gary Lafferty sits down with Alexander Pfeiffer, co-founder & CEO of Terralytiq, to uncover the realities of launching and scaling in a crowded market. From his days at McKinsey to building a sustainability-focused startup, Alexander shares hard-earned lessons on standing out, avoiding costly growth mistakes, and winning enterprise deals.
What you'll learn in this episode:
How to differentiate your company when competitors all claim to do the same thing
The biggest mistake startups make when scaling—and how to avoid it
Why persistence is the secret weapon for landing high-value clients
The right way to structure contracts to shorten long sales cycles
Why most outreach strategies fail and what actually gets results
If you’re a tech founder, consultant, or CEO looking to scale faster, win more deals, and establish authority in your industry, this episode is a must-listen.
Hit play now and get ready to grow smarter!
Connect with Alexander Pfeiffer: https://www.linkedin.com/in/alexander-pfeiffer/
Learn more about Terralytic: https://www.terralytiq.com/ Follow Gary Lafferty & The Growth Focus Podcast for more expert insights!
