Price rises can be a very emotive thing, but I have a very simple view on them. You need to do them to keep profit margins healthy. And you should use a different approach for new clients and exciting clients. 

Let's explore this in less than 5 mins.

Also: The theme of next week's MSP Marketing Edge content, and enter your website into August's review draw.

Paul's 5 min Monday Motivation for 12th August 2024.