Breaking News! Were you at YetiCon? If so, you may have been a part of our live podcast: *A Fanthropological View of Pokemon*!
What is it that keeps a franchise going for over twenty years? Why do fans continue to flock to it? Who are the fans of Pokemon anyway?
Stay tuned, and find out!
## Episode outline
### Fandom Facts
**Origins:**
Pokemon is a video game and media franchise that was started in 1995 by Game Freak / Nintendo video game designer Satoshi Tajiri. The franchise centers on fictional creatures called Pokemon (*Pocket Monsters*) which humans, known as Pokemon trainers, catch and train to battle each other for sport. The is the third best-selling video game franchise (behind Mario, and Tetris) and spans 18 mainline games, over 60 different spin-off games, an anime series that has been running for 20 years and 11 seasons, 20 different movies... there is a *lot* of Pokemon!
**Demographics:**
Obviously, the main game series has broad appeal, so it is hard to pin down.
Using data from [*Club Nintendo* and *Media Create*](http://www.siliconera.com/2014/12/01/pokemons-audience-growing-older/), it looks like the average Pokemon player is male, between the ages of 19-24.
*However*, there are lots of other data sources. Data from [*Infoscout* on Pokemon licensed merchandise](http://infoscout.co/brand/pokemon_licensed) is slightly different: the largest group being white females between the ages of 35 to 44. Also interesting is that this data shows that Pokemon purchasers are more likely to have kids, to have a college education, and to make over $80k USD.
Some data on [*Forbes* about Pokemon GO](https://www.forbes.com/sites/ryanmac/2016/07/26/more-women-than-men-are-playing-pokemon-go-by-a-lot/#29c1bee613dc) suggests that the majority of players are age 18-29, and female by a large margin (63% vs 37%). That's 2-to-1!
**Names:**
Pokemon Fans, Pokémaniacs, Pokétubers (Youtube)
**Most Active:**
I would argue that Pokemon is more popular now than ever but perhaps it is oversaturated as there are so many different Pokemon properties.
As for trends (based on [Google Trends](https://trends.google.com/trends/explore?q=%2Fm%2F05xwg,%2Fm%2F0532x8,%2Fm%2F01w626)), Pokemon popularity has been relatively flat, but is likely going up slightly since 2016 with a huge spike in interest towards the end of July 2016 (the most popular period for Pokemon searches), which happened to be the time of the release of Pokemon Go
**Changes in Fandom:**
The largest change in the fandom, from demographics, is that it has been skewing older as time goes on. From the [*Club Nintendo* and *Media Create* data](http://www.siliconera.com/2014/12/01/pokemons-audience-growing-older/), the age group has gone from primarily pre-school to 6th grade when Diamond and Pearl were released, to 19-24 when Black and White were released.
**Fanfics:**
Archive of our own has approximately 9000 fanfics across all media types, with almost 5000 of those being for the main video game series.
Fanfiction.net has almost 27 000 fanfics, which I think is a general indication of the relative popularity of Pokemon and the state of the fandom in the past vs now.
## Where can you find us online?
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