We got a stereo, you just got to turn the knob and baby we'll go as far as we can... but we're not garbage men. This week, we have special guest, [Matthew Tyler Di Leo (aka SonicMTD)](https://twitter.com/SonicMTD) to help talk us through the fandom of Scott Pilgrim... fans.
Next week, we have [Jen Frankel, author of the Undead Redhead series](http://www.jenfrankel.com/) to chat with us about fans of speculative fiction!
## Where can I learn more about Matt?
If you'd like to hear more from Matt or check out his work, you're in luck!
- City in Wires, [his band](https://www.facebook.com/CityInWires/)
- His [YouTube](https://youtube.com/SonicMTD)
- His [Twitter](https://twitter.com/SonicMTD)
- His [Facebook](https://facebook.com/SonicMTD)
## Episode outline
### Fandom Facts
**History and Origins:**
> Scott Pilgrim is a series of graphic stories by Bryan Lee O'Malley. The series is about Canadian Scott Pilgrim, a slacker and part-time musician who lives in Toronto, Ontario and plays bass guitar in a band. He falls in love with American delivery girl Ramona Flowers, but must defeat her seven evil exes in order to date her.
>
> The series consists of six digest size black-and-white volumes, released between August 2004 and July 2010, by Portland-based independent comic book publisher Oni Press. It was later republished by Fourth Estate, an imprint of HarperCollins. Full-colour hardback volumes, coloured by Nathan Fairbairn, were released from August 2012 to April 2014.
>
> A film adaptation of the series titled Scott Pilgrim vs. the World starring actor Michael Cera in the title role was released in August 2010. A video game adaptation developed by Ubisoft for PlayStation Network and Xbox Live Arcade was released the same month.
>
> — [Wikipedia - Scott Pilgrim](https://en.wikipedia.org/wiki/Scott_Pilgrim)
**Search Data:**
As far as Google trends data goes, Scott Pilgrim looks like a flash in the pan, and [the movie is a lot more popular than the graphic novel series](https://trends.google.com/trends/explore?date=all&q=%2Fm%2F05j3y0,%2Fm%2F05t0_2v). There is a huge spike in interest (on either graph) around August 2010, then a long tail into the present.
By country, for the graphic novel series, the top ten countries for search volume are: Iceland (by a large margin), Mexico, Chile, Puerto Rico, United States, Philippines, South Korea, Paraguay, Australia.
By country, for the movie, the top ten countries for search volume are: Mexico, Chile, Canada, Puerto Rico, United States, Russia, Philippines, Australia, New Zealand, United Kingdom.
**Size of Fandom:**
Based on a few data points...
- According to Oni press, in 2010, and after 6 years, Scott Pilgrim's final volume, _Finest Hour_ had sold over 1 million copies in North America alone ([Comicsbeat](http://www.comicsbeat.com/scott-pilgrims-finest-sales-chart-1-million-in-print/))... so, presumably that gives about one million as one possible estimate
- It has [over 300 000 ratings on IMDB](https://www.imdb.com/title/tt0446029/?ref_=tt_urv)
- It has over 12 000 subscribers [on the Scott Pilgrim subreddit](https://www.reddit.com/r/ScottPilgrim)
- There is a discord server, [_Scott Pilgrim's Precious Little Discord_](https://discordapp.com/invite/QzBnDad) which has over 400 members
... so it's probably fair to say that there are _tens of thousands of fans_.
**Fan Demographics:**
Looking at the [ratings from IMDB](https://www.imdb.com/title/tt0446029/ratings?ref_=tt_ov_rt), we can get an extremely loose sense of the demographics (for the movie at least):
- *Age*: Predominantly folks between ages 18-29 (38%) and 30-44 (37%)
- *Gender*: Predominantly male (68%) as compared to female (15%); data is missing for other genders
**Fast Facts:**
- There are about 150 Scott Pilgrim works on [Archive of Our Own](https://archiveofourown.org/tags/Scott%20Pilgrim%20-%20All%20Media%20Types/works)
- During its opening weekend, the movie raised $10.5m at the...
