Welcome to Episode 8 of The Advocacy Channel!
Today we’re joined by Scott K. Wilder - an advisor to global technology companies with over 20 years of experience developing customer advocacy programs for brands like HubSpot, Google, Marketo, and Coursera.
Scott’s extensive experience in customer marketing has inspired him to develop and share ways that marketing and product teams can work together and learn from each other to help customers find more value and more success with a company’s products.
Expert advice on customer marketing
Tune in as Will and Scott discuss the importance of coordination between teams to drive customer centricity, how to leverage a product approach to customer marketing, and how customer advocacy doesn't only include the customer but also involves your employees.
Connect with Scott on LinkedIn:
https://www.linkedin.com/in/wilder/
Connect with us:
Have a question? Suggestion? Email us at advocacychannel@impact.com
Loving this show? Explore impact.com's other podcasts packed with insights:
