Adam Spriggs is a Partner at Nucleus Maximus, a boutique branding agency that helps CPG companies position and package their products to win attention and sales. In 2019, he founded The Angel Group, a growing network of industry executives and consultants who invest in early-stage CPG brands.
Adam’s work and perspective have been covered by notable trade groups including New Hope Network, BevNET, NOSH, Foodbytes!, Naturally Boulder, The Dieline, and Packaging World. He holds a Bachelor of Science degree in Design and Visual Communications from Bowling Green State University.
What inspired Adam to work with emerging brands and CPG companies—and why he decided to venture out on his own
The types of clients Adam works with and how he structures his work on creative packaging
How your geographical location can impact your brand’s launch and growth
The role packaging plays for a food brand
The marketing methods Adam uses for his clients and the changes he’s made over the years
How Adam develops customer personas for the companies he works with
Adam explains why he founded The Angel Group and how it works
How starting out in e-commerce can help sellers gauge the performance of their products before going retail
Adam's advice to people working in the CPG industry
A company getting started in the CPG industry will face a lot of competition from older and bigger brands. What does this mean for you as a newcomer? Not only does your product need to stand out in your chosen category, but it also has to win over customers to grow.
There are many challenges associated with any type of CPG business but this isn’t a reason to be afraid of taking the leap. The solution is to prepare well in advance and take care of two of the most important aspects of your business: product packaging and branding. You’ll need to differentiate yourself from your competitors, comply with industry regulations, and provide your audience with a sense of your brand’s identity.
Adam Spriggs, Partner at Nucleus Maximus and expert in CPG branding and packaging, joins Steve Cleere in this week's episode of the NexxtLevel Podcast to talk about his work in helping early-stage companies grow. Adam explains the role packaging plays in growing a food brand and shares his strategies for helping companies develop customer personas.
