The answer to the Reverse Turing Test is: Quadrant house
Abdelaziz Musa (Host) – LinkedIn
Selina Wragg (Guest) – LinkedIn
Veuno https://www.veuno.com/
Sponsor: Heaven Learning Academy – https://heavenlearningacademy.net/
The Impact Lab – www.theimpactlab.store
Cush Digital – www.cush.digital
️ Follow The Impact Lab: TikTok | Instagram | LinkedIn | X (Twitter)
Selina Wragg is the CEO and Founder at Veuno, where she leads global, remote-first teams across SEO, paid media, CRO, marketing ops, and more. She’s the brain behind bold growth strategies that take businesses from their scrappy first million to a very not-scrappy $30 million. Her playbook? Nail product-market fit, scale what works, and build a lead pipeline that converts. Veuno helps startups at (or near) product-market fit find where their customers truly are and then scale with focused, experiment-driven execution. Her distributed team spans the US and Europe, runs on Asana and Slack, and is almost entirely referral-led. Before Veuno, Selina worked across agencies and startups (with a detour to Chicago), hit burnout in 2019, quit without a safety net, and launched Veuno in early 2020.
This episode is a masterclass in impact over activity. Selina breaks down how Veuno uses experimentation frameworks, tight processes, and radical follow-through to grow funded startups—without drowning in “busy work.”
We get into building trust with remote clients (“make promises, keep them”), why referrals beat self-promotion, and how to keep globally spread teams aligned with clear cadences, shared tools, and transparent notes. Selina also shares her hiring approach (paid 2-hour tasks, structured scenarios, then gut), the hard lesson from a mis-hire she held onto too long, and her personal shift from burnout to a life-first work design.
If you lead a startup, run an agency, or manage remote teams, this is a sharp, practical guide to doing less—and getting more.
Activity ≠ impact: Focus on the few formats/channels that outperform—ditch the rest.
Make promises. Keep them. Consistency builds trust faster than presentations ever will.
Referrals > self-marketing: Great delivery compounds into pipeline.
Run on frameworks: Hypotheses, metrics, schedules—then iterate.
Over-communicate remotely: Weekly cadences, shared docs, real-time Slack with clients.
Transparent teams win: Everyone joins client calls; no black boxes.
Pricing is a filter: Don’t compete on “cheap”—compete on outcomes.
Hire for care, not just skill: Paid tests + gut check + ongoing client feedback.
Own mistakes fast: Say it, fix it, and move on.
Design your day: Autonomy + boundaries beat grind culture.
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