Asia just hit her 90th day as fractional CMO with a new company, and in this episode of the In Demand Podcast, she shares everything she's taking away from those first three months.
This episode is a behind-the-scenes look at how a marketing leader gets up to speed, creates clarity, and shapes outcomes. Asia and Kim cover everything from digging through legacy docs to building team structure and launching new systems.
Got a question you’d like Asia to unpack on the podcast? Record a voicemail here.
Links:
Chapters
- (00:01:40) - What Asia focused on first: people, processes, tools, data.
- (00:07:30) - Identifying mission-critical gaps.
- (00:10:00) - Once you identify the gaps, you can start to find new opportunities.
- (00:12:55) - The first two artifacts that Asia created: CMO's Mandate, and a marketing strategy for the rest of the year.
- (00:17:15) - Month two: hiring new talent, refining workstreams, aligning on OKRs.
- (00:19:55) - Forecasting vs. budgeting vs. planning.
- (00:26:45) - Translating CAC and trial goals into action.
- (00:32:05) - Month three: getting executors executing .
- (00:35:00) - Relationship-building with product and sales.
- (00:36:30) - What comes next: aligning the ships, creating momentum, and scaling what works.
