Have you ever felt like you don’t belong? Like you’re an imposter just waiting to be found out? What if that feeling could be your greatest superpower?
In this incredible throwback episode from the “Life Can Change” archives, Crush & Climb host Jason McClain sits down with marketing executive and entrepreneur Joshua Roache. Josh shares his raw and powerful journey from a tough upbringing and living out of his Honda Civic as a homeless teenager to becoming a Chief Marketing Officer.
This isn’t just a rags-to-riches story; it’s a deep dive into the psychology of success. Josh reveals how he harnessed the feeling of being an “imposter” and used it as a tool to become the person he wanted to be. He explains why he stopped focusing on “working harder” and instead dedicated himself to one thing: getting better results.
If you’ve ever doubted your own abilities or felt like the odds are stacked against you, this conversation will give you the mindset and the strategy to not only overcome but to dominate.
What You’ll Learn:
• The Imposter’s Advantage: How to reframe “faking it ’til you make it” into a powerful tool for growth.
• Results Over Everything: Why focusing on delivering superior results is the ultimate equalizer, regardless of your background or education.
• The Power of Discipline: The daily routines and non-negotiables required to build a life of success from scratch.
• Defining True Freedom: How to find balance and create a life based on your own terms, not the expectations of others.
• How to define and pursue true freedom in a world that constantly tries to put you in a box.
Prepare to be inspired. This is a story you won’t forget.
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Get Jason’s Books on Amazon:,
“Pivot to Profit: Turning Failures into Fuel”: https://amzn.to/42DNWuA
This book is for the entrepreneur, the leader, and the salesperson who recognizes that the path to profit is not a straight line. It’s for you if you’re tired of reacting to crises and ready to systematically turn every obstacle into an opportunity. It’s for those who want to stop treating failure as a verdict and start using it as data.
McClain provides his battle-tested, four-stage blueprint, the R.I.S.E. System, forged in the fire of his own professional disasters. This is the exact framework he used to bounce forward from ruin to build a thriving luxury wine brand and multiple successful companies.
“Island of One: Born Different. Built to Thrive” : https://amzn.to/42Go94Z
“Island of One” is a powerful call to action, reminding you that your unique design is not a mistake, but a magnificent blueprint for success. Discover how to live deliberately, connect authentically from a place of wholeness, and make a meaningful impact, transforming your “island” into a beacon of hope for yourself and others. Your thriving life isn’t a distant dream—it’s an imminent reality, waiting for your conscious, courageous “Yes!”
This isn’t just his story; it’s a universal blueprint for anyone seeking to transform perceived limitations into their g...
