Kerry Barrett, an Emmy award-winning television news anchor with a two-decade career on major networks, has become a preeminent advisor to top Fortune 100 companies, specializing in media training and on-camera readiness. Barrett strongly believes in the importance of relatability in both business and personal relationships. She commissioned a study that identified six key characteristics of relatability: likability, honesty, vulnerability, empathy, pleasure, and pain. According to Barrett, being authentic and vulnerable not only captures the audience's attention but also creates buy-in and builds trust. She emphasizes that relatability extends beyond business and applies to all aspects of life. Join Kim Thompson-Pinder and Kerry Barrett on this episode of the Author to Authority podcast to delve deeper into this topic.
(00:02:37) The Importance of Relatability in Business
(00:06:26) The Power of Relatability in Relationships
(00:10:37) Establishing Genuine Connections through Vulnerability and Empathy
(00:15:54) The Power of Vulnerability in Business
(00:19:53) The Impact of Vulnerability in Relationships
(00:30:21) The Relatability Index: Enhancing Communication Skills
