Description

Events bring your brand to life like no other medium can. But creating an unforgettable experience requires a perfect blend of creativity and technology.

At Cvent CONNECT 2025, Matt Heinz sits down with Jennifer Perry, Senior Director of Brand Storytelling, and Mark Correira, Director of Go-to-Market Technology at Workhuman. Together, they reveal the secret to successful collaboration between creative, tech, and marketing teams. By grounding big ideas in data, they turn those ideas into experiences that drive results.

In this episode, you’ll learn:

• Designing events that feel simple and human: Make the complex parts of your event feel frictionless for attendees.
• How to collaborate across teams: Discover how teams can work together to create memorable events.
• Building data-driven experiences: Learn how to use data to guide decisions, from event planning to post-event analysis.

Things to listen for:

(00:00) Introducing Jennifer Perry and Mark Correira

(02:38) Events are expressions of your brand 

(04:04) Why creative and tech teams must collaborate

(07:22) Turning activations into business outcomes

(11:48) Using data to design better events

(17:42) Stop overcomplicating events