On this episode, host Katya Allison welcomes Lily Comba, Director, Ambassadors + Partnerships of Seed Health. Lily provides insights into the realm of influencer marketing, ensuring content creators and brands forge meaningful, authentic relationships.
Key Takeaways:
[06:15] Authenticity in influencer marketing during platform and audience shifts.
[08:38] Prioritizing genuine content and relationships over product placements.
[21:07] Mutual benefits in influencer partnerships for a win-win collaboration.
[26:30] Community vs. audience in influencer marketing: value in genuine community.
[33:52] Building real relationships, not just product distribution in influencer marketing.
[42:33] Balancing data-driven tactics with real influencer connections.
[45:07] Importance of creative freedom and brand consistency in content creation.
Resources Mentioned:
Lily Comba - https://www.linkedin.com/in/lilycomba/
Seed Health - https://www.linkedin.com/company/seedhealth/
Thrive Market - https://thrivemarket.com/
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#Marketing #Branding #Advertising #SocialMedia
