This episode of Let's Talk Marketing explores the power of psychology-driven marketing and its impact on demand generation. Host Katya Allison interviews Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, about her approach to B2B marketing, her transition from mental health to marketing, and how her framework, "The ELITE Method," is revolutionizing how businesses connect with their ideal buyers. Rai discusses the importance of empathy in marketing, how to build long-term demand generation strategies, and why understanding buyer psychology is crucial for success.
Listeners will walk away with insights on:
- Rai's background in psychology shapes her unique approach to B2B demand generation.
- Demand generation is about building relationships, not just capturing leads.
- The ELITE Method includes examining, learning, implementing, transforming, and enhancing your marketing strategies.
- Understanding the buyer’s pain points, even peripheral ones, is key to effective content strategy.
- Thought leadership should focus on articulating a company’s unique differences, not just filling the content pipeline.
- Empathy in marketing leads to better connection and less transactional messaging.
- A feedback loop between sales and marketing ensures continuous learning and improves content quality.
- Companies should focus on long-term strategies to fill their pipeline sustainably, not just short-term lead generation.
Show Links:
https://cornellcontentmarketing.com/demandgenkit
https://www.linkedin.com/in/raicornell/
https://www.linkedin.com/in/raicornell/
