Maximizing Website Conversions with Testing with Josh Payne
This episode of 'Let's Talk Marketing' explores website conversion optimization through AI-powered experimentation. Host Katya Allison interviews Josh Payne, co-founder of Coframe and former co-founder of the $2B+ unicorn Autograph with Tom Brady, about revolutionizing how businesses approach website testing. Josh shares insights on building effective experimentation programs, leveraging AI to accelerate testing velocity, and avoiding common conversion optimization pitfalls. Listeners will discover practical strategies for increasing website performance, understanding the role of AI in modern marketing, and developing a data-driven mindset that prioritizes testing over assumptions. The conversation covers everything from basic testing principles to advanced AI applications, providing actionable guidance for marketers looking to drive measurable improvements in their digital experiences.
Listeners will walk away with insights on:
- Website optimization requires clear goal alignment before starting any testing program
- Testing velocity and frequency are competitive advantages in conversion optimization
- AI can accelerate test creation from weeks to hours for faster iteration
- Most businesses aren't testing enough or testing the right metrics
- Consistent user experience across tests is crucial for reliable data
- Different AI models excel at different tasks in optimization workflows
- Experimentation programs need strategic organization to avoid conflicting tests
- Signal versus noise distinction is critical for actionable insights
- Answer Engine Optimization (AEO) is becoming increasingly important for business discovery
- Taking time for strategic thinking prevents reactive marketing approaches
- Ego often interferes with data-driven decision making in optimization
- Statistical understanding helps manage emotional responses to test results
