Description

We’re back! The Beautiful Business Podcast kicks off Season 3 with a bang to celebrate the launch of the BenchPress 2025 Survey. This season opener dives into the challenges and opportunities faced by agencies in 2024 and what lies ahead in 2025.

In the first episode of Season 3, Chloe and Paul are joined by industry experts Daniel Arhin from The Wow Company and business development advisor Ben Potter to reflect on 2024 and share their predictions for the year ahead.

While 2024 began with optimism, many agencies faced challenges with revenue growth and profitability, influenced by global political uncertainty. However, the recruitment landscape offered a silver lining, with top talent becoming more accessible.

The conversation explores:

• The transformative power of AI: Could it revolutionise agency growth in the same way the internet did?
• Strategic niching and specialisation: Ben Potter explains why agencies need to ditch generalist approaches and focus on their core strengths. By developing niche expertise, agencies can refine marketing, better understand client needs, and boost profitability.
• Reconnecting with purpose: A reminder for agency owners to align with their passion and determine whether to embrace leadership or bring in others to manage operations.

Looking ahead to 2025, we discuss:

• The remote vs. in-office debate.
• Growth strategies amidst the rise in mergers and acquisitions.
• Aligning success with purpose and redefining goals beyond financial metrics.

The episode wraps with actionable advice and a cautiously optimistic outlook for agencies in 2025.

What is BenchPress?

BenchPress 2025 is the UK’s largest survey of independent agency owners, offering key insights to guide you through the year ahead. It’s the ultimate benchmark tool, helping you compare your agency’s performance against others in areas such as hourly rates, profitability, sales, and emerging trends.

How to get involved:

Simply click here and “take part”.