Should we make the distinction between B2B and B2C marketing?Today’s guest says no, because all marketing is B2P (business to people).In this episode, we interview Jessica Jensen, CMO at Indeed.com, about why the disciplines of good consumer marketing are the same as those of good business marketing.Join us as we discuss:
- Why all marketing is B2P
- How our views of CX have changed over time
- The meaning and purpose of “brandformance”
- What data is most important to track week by week
- Confession time: What most marketers get wrong about CX
Itching for more CX goodness? You can find this interview and many more, by subscribing to CX Confessions on Apple Podcasts, on Spotify, or here.Listening on a desktop & can’t see the links? Just search for CX Confessions in your favorite podcast player.
