Having a community superpower is a great goal — but it’s not an endpoint.Creating a customer engagement platform that runs user groups, events, support, marketing, elearning, and a community driven by a growth mindset… that’s the real objective.In this episode, I interview Scott K. Wilder, Head of Customer Engagement and Community at HubSpot, about evolving a community into a true customer engagement platform.Join us as we discuss:Scott’s origin story and the construction of HubSpot’s customer engagement platformWhat Venn diagrams have to do with customer advocacyThe Academy arm of the customer engagement platformWhen culture helps — and when it doesn’tGrowth mindset, content, and group hubsCheck out these resources we mentioned during the podcast:Article about T-shaped marketerWorking Backwards by Colin Briar and Bill CarrHotjar or Crazy EggTo hear more interviews like this one, subscribe to Titans of Customer Engagement on Audible, Spotify, or your preferred podcast platform. Listening on a desktop & can’t see the links? Just search for Titans of Customer Engagement in your favorite podcast player.
