In this podcast episode, Jonathan sits down with Lowell Rempel, an entrepreneur and digital marketing expert. Lowell shares his insights on various topics related to business and customer experience. He discusses his background, his passion for building and growing businesses, and the importance of creating a great customer experience. There is a need to think outside the box, understand customer needs, and differentiate your business from your competitors. He also talks about his personal journey as a parent and the challenges he faced. Throughout the conversation, the two highlight the importance of self-reflection, continuous learning, and building strong relationships in business.
Successful entrepreneur, founder, marketer and CTO. Lowell has built, grown and acquired multiple companies such as Dropified.
What We Discuss:
[00:01:12] Lowell shares his entrepreneurial journey.
[00:06:41] How to create a fantastic customer experience and the importance of data and numbers in understanding customer needs and uncovering opportunities.
[00:08:34] Cautioning about a common business mistake: adding features without asking customers if they actually need or want them.
[00:10:24] Sharing an example of how a unique business model can disrupt an industry.
[00:17:13] Discussion on the effectiveness of clear and simple ads compared to overly clever or complex ones.
[00:21:12] Lowell's childhood experience of starting his own window washing business and facing competition at a young age.
[00:23:52] Lowell's journey from working in management at Coca-Cola to starting his own chain of stores selling hot tubs, pool tables and more.
[00:25:48] Lowell shares his daughter's health challenges, including three open heart surgeries before the age of two, and how she is doing now.
[00:28:14] Lowell shares his approach to parenting and handling the challenges of raising three different children with different personalities and emotions.
[00:33:38] Exploring the benefits of having time alone for creative thinking and problem-solving.
[00:34:15] Discussing the difficulties of juggling multiple jobs and the potential for burnout.
[00:35:56] Examining the impact of self-limiting beliefs and the importance of challenging them to achieve success.
[00:41:48] Understanding the need for personal time to reflect, strategize, and decompress, which allows entrepreneurs to build relationships and delegate tasks to their team.
[00:43:43] What is the main thing that impacts the outcome of entrepreneurial endeavours?
[00:46:26] One essential strategy for generating new ideas, problem-solving, and achieving success in business.
[00:58:53] How to create a great customer experience and how it can solve conversion problems and improve business performance.
[01:12:56] How to learn from money management mistakes and grow as an entrepreneur.
[01:16:10] How to delegate tasks effectively, and the negative consequences of abdicating responsibilities.
[01:24:42] Why personal growth is so important for promotions and hiring decisions.
[01:25:46] Acknowledgment that not everyone wants to constantly grow and change, and the need to create a positive work experience for them.
[01:26:41] Lowell shares that the best way to reach out to him is through LinkedIn, and mentions his expertise in helping existing companies change and improve.
Episode Resources:
Lowell Rempel | LinkedIn
