A truly massive content archive will usually cause one of two feelings:
The difference between those feelings? Strategy and organization.
This episode of The Company Show is all about strategy and organization and how you can use them to make sure your content archive fills you with more joy than terror.
My guest this week is past mistress at the art and science of understanding the role that content plays in a customer's buying journey. And her process of content tracking and annual content audits is positively aspirational.
Racheal Cook is the founder ofThe CEO Collective and host ofPromote Yourself to CEO and she has helped thousands of women entrepreneurs design predictably profitable businesses without hustle and burnout.
We had an amazing conversation that covered a lot of ground. Listen to the episode below or read the blog post: https://podcastingforbusiness.com/77
Tune in to the full episode to learn about:
Don’t forget to join us for ourfree monthly strategy calls on the third Thursday of every month!
Next week, we've got an exciting case study episode coming up withSusan Friedmann, the creator ofAviva Publishing and host of theBook Marketing Mentors podcast.
We're going to be digging into her strategy, results, and what she's learned over more than 400 episodes.
As always, this is Megan Dougherty, andThe Company Show was made possible by the team atOne Stone Creative.
If you know a business owner that you think should have a podcast, do us a favor and send them topodcastingforbusiness.com!
“You don't need a massive audience. You just need those loyal people who listen to you every single week and who come back to you again and again.” - Rachel Cook
“My job on my podcast is twofold. It's to nurture those people, walk them through this content series where I'm really comprehensive covering a specific topic, but also it's to get them to engage on my website by opting in for something.” - Rachel Cook
"A truly massive content archive will usually cause one of two feelings.: one, unspeakable delight about the opportunity, or two, a sucking dread at the thought of the work involved in repurposing it.” - Megan Dougherty
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