This episode of the Alosant Innovator Series features a panel of thought leaders in lifestyle programming. Together, they share insights on the evolving role of lifestyle in communities, from fostering a sense of belonging to securing resident buy-in for sustainable programming.
The panel explores how developers are increasingly recognizing the value of well-curated lifestyle experiences. They highlight the critical role of lifestyle professionals in guiding residents—from their initial home selection to long-term community engagement.
The conversation also delves into the growing importance of wellness initiatives, the impact of lifestyle on home sales, strategies for building anticipation before a community launch, and approaches to navigating emerging lifestyle trends.
The episode concludes with advice for those looking to enter the lifestyle industry, underscoring the need for passion, adaptability, and a deep understanding of community dynamics.
About The Panelists
Amanda Arnold, Vice President of Lifestyle at OnPlace
With a track record of leadership in the lifestyle space, Amanda leads OnPlace’s lifestyle operations across the country. She is passionate about creating and fostering community, and is on a mission to elevate the lifestyle industry through effective communication and training.
Erin Contino, Communication & Creative Services Manager at Rancho Mission Viejo
With twelve years of experience in strategic integrated communications, Erin brings an innovative and results-driven approach to the lifestyle property management industry. In her role as Communications & Creative Services Manager at Rancho Mission Viejo, she oversees three unique brand entities and help design and promote over 250 events each year, including 12 large-scale signature gatherings. Her approach is all about building strong teams, aligning strategic goals, and creating experiences that exceed expectations.
Karlien Cordier, Division Lifestyle Director for Toll Brothers
Karlien is a specialist in people and experience curation, boasting more than 14 years of extensive experience within the event industry. Her approach to events is marked by curiosity, innovation, and a resolute commitment to challenging conventions. By diligently seeking to comprehend individuals, products, and brands through collaborative efforts with multidisciplinary teams, she has successfully crafted events that authentically convey the values of the products and brands they represent, while fostering communities and ecosystems that align with the shared values and objectives of the community at large.
Lauren Brown, Lifestyle Program Director at Brighton Corporation
Lauren Brown has been shaping the landscape of lifestyle communities for almost 7 years as the Lifestyle Program Director for Brighton Corporation. From launching their inaugural Lifestyle community to spearheading the growth of the Brighton Lifestyle brand, Lauren has played a key role in their evolution. She's now leading the charge as Brighton expands into Pinnacle, its first master planned lifestyle community, building upon their successful foundation in 55+ communities.
Monica Hollins, Founder and President of Outside The Box Consulting
Monica Hollins draws on over two decades of industry expertise in her current roles. She previously served as National Director of Lifestyle Services Consultant at Associa (2023-2024) and has been working as a strategic advisor in the position of Chief Wellness Experience Officer since May 2024. In this role, she specializes in build-to-rent communities and implements the Zeal for Living Pillars throughout their wellness communities.
