How do you build a team that's driven by purpose?
In this episode of Hire Learning, Oz Rashid sits down with Marta Ramirez, Chief People Officer at PayCargo, to explore a hiring philosophy that goes beyond resumes.Marta shares her approach to building resilient teams by hiring people who “have to work”—those with a deeper drive often fueled by family, community, or personal motivations. With a background that began in Cuba, Marta’s journey is filled with stories of resilience, overcoming obstacles, and finding purpose in her work.
Tune in to discover:
- Why hiring for motivation over skills creates stronger, more dedicated teams
- How Marta’s early experiences in Cuba shaped her leadership style
- Practical advice for leaders on building culture from the ground up in a fast-growing startup
Timestamps:
- [0:00] Intro: Meet Marta Ramirez, PayCargo’s Chief People Officer
- [3:10] Marta’s Background: Growing up in Cuba and lessons in resilience
- [6:45] A Unique Hiring Philosophy: The power of hiring people with a “need to work”
- [12:30] Developing Talent: Why Marta prioritizes growth over experience
- [18:50] Building HR from Scratch: Marta’s transition from corporate to startup
- [24:15] Leadership Insights: Top lessons from a career in HR
- [30:40] Culture Building 101: How to create a purpose-driven team
- [36:20] Advice for Aspiring HR Leaders: Marta’s practical tips on leading with impact
- [41:00] Final Thoughts: Marta’s vision for HR and her approach to life and career
Whether you're a hiring manager, a founder, or someone looking to grow in HR, this episode dives into actionable insights on building a purpose-driven workforce.
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