Description

Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:

• Marketers have to make it clear to customers why they should adapt to change 
• Marketers need to gain executive support in order to help drive the change.
• It’s essential to move fast and continuously question where you are. 
• Marketers shouldn’t rely on data alone; they need to know their customers, be creative and use their gut instincts.
• Marketers need to find the best way to gain insight into their customers’ companies and to help sales communicate with them on a personal level.
• The future of marketing lies in a hybrid model with both remote and in-person events.

Marketing leaders in the retail space will find Mark’s experience invaluable. Understanding the changes in retail can help them adapt and gain a competitive advantage in the business.

• Website - https://www.commercehub.com/
• LinkedIn - https://www.linkedin.com/in/mark-grilli-7b5743/

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