In this episode, Dots Oyebolu speaks with Anton Shulke, Head of Influencer Marketing at Duda. Anton shares his journey from teaching languages to becoming a leading figure in B2B influencer marketing. He delves into building authentic relationships with influencers, leveraging webinars and establishing brand recognition in niche markets.
Key Takeaways:
(03:38) Building personal relationships in B2B influencer marketing.
(12:05) The differences between B2B and B2C influencer strategies.
(15:10) Targeting C-level executives versus designers in B2B marketing.
(18:57) Anton’s immediate goals in influencer marketing.
(21:50) Leveraging PR to enhance brand visibility.
(27:14) Community-led growth as a cornerstone of B2B success.
(33:01) The importance of social media engagement for community building.
(35:31) The challenges of attribution in influencer marketing.
(40:19) The long-term impact of building loyal communities.
Resources Mentioned:
https://www.linkedin.com/in/antonshulke/
Duda | LinkedIn -
https://www.linkedin.com/company/duda/
Duda | Website -
https://www.duda.co/
Insightful Links:
https://docs.google.com/document/d/16DBH6dMlnQ3xL05fVD_CeNfRyTpHfKp1Hima3pwQSRk/edit
https://zenmedia.com/blog/is-b2b-influencer-marketing-worth-the-money/
https://grin.co/blog/the-complete-guide-to-b2b-influencer-marketing/
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