Henry Burreson, Podcast Influencer, Marketing Expert and Founder of Soundwave Agency, shares his journey from hosting over 300 gaming podcasts to leading a podcast marketing agency. Together with host Dots Oyebolu, Henry explores the intersection of podcasting and influencer marketing, offering strategies for effective audience engagement and campaign success.
Key Takeaways:
(02:56) Selecting the right podcast format is essential for campaign success.
(04:00) Targeting podcasts with recurring brand sponsorships increases effectiveness.
(04:46) Magellan AI is a valuable tool for data-driven podcast marketing.
(05:29) Niche targeting enhances the impact of podcast influencer campaigns.
(07:14) Sports, news and comedy are the most popular podcast categories for advertisers.
(08:12) B2B brands successfully use consumer-focused podcasts for marketing.
(10:53) Podcasting fosters a stronger influencer-to-audience connection through long-form content.
(18:09) Podcast hosts have multiple monetization options whilst maintaining authenticity.
Resources Mentioned:
Henry Burreson' LinkedIn Profile -
https://www.linkedin.com/in/henryburreson/
Soundwave Agency LinkedIn Page -
https://www.linkedin.com/company/soundwave-agency/
https://www.soundwave.pro/
Shopify -
https://www.shopify.com/
https://www.shipstation.com/
https://www.ziprecruiter.ie/
Spotify -
https://open.spotify.com/
Patreon -
https://www.patreon.com/
https://www.fourthwall.com/
Insightful Links:
1. How to Build Your Influence Through Podcasting
https://blog.podbean.com/how-to-build-your-influence-through-podcasting/
2. Podcasting and Influencer Marketing
https://hireinfluence.com/blog/podcasting-and-influencer-marketing/
3. The Power of Influencer-Generated Podcasts for Expanded Awareness
https://aicontentfy.com/en/blog/power-of-influencer-generated-podcasts-for-expanded-awareness
4. The Role of Podcasts in Influencer Marketing: Engaging Listeners with Authentic Voices
Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.
#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds