In the final episode of “Using Community to Launch at B2B MarTech Company,” Jonathan and Brett wrap up the conversation on momentum, community, launching, and what it’s like to watch their vision turn into a live product. From the beginning, Jonathan has created their hero story of fighting the common enemy, bad outdated marketing that needs to be stopped.
0:00 Intro
1:10 Conversation with Jonathan
4:30 Vision to live product
6:00 Lenses of team members
9:30 Launch prep planning
11:30 Working with High Alpha
14:30 Making it a “we thing”
19:10 Spotlight the enemy
23:22 Launch event August 17
26:40 Post event
29:30 Outro
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