Brett gives Jonathan a chance to rant about frictionless content. Bad outdated marketing focused on finding as many leads as possible, without considering the customer experience, resulting in bad leads and a bad taste in everyone’s mouth. The Juice is on a mission to change B2B marketing for the better, providing frictionless content and encouraging others to do the same.
0:00 Intro
1:18 Conversation with Jonathan
4:40 Frictionless content
6:55 Nobody wants to be a lead
8:40 Pressure from bosses
11:08 Trash leads
13:04 Customer experience
14:30 Measure by revenue
17:00 Attribution tracking
20:00 Vulnerability, long-term mindset
24:14 Outro
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