Greg Wise is the Co-Founder and Chief Customer Officer at OneScreen.AI. OneScreen helps marketers select, purchase, and measure out-of-home advertising. Today with Jonathan, Greg shares everything he knows about measuring out-of-home advertising and his predictions for B2B marketing in 2024. They also discuss OneScreen’s recent article, "9 Priorities for the Modern B2B Marketer in 2024." Greg will be a speaker at “The Active Campaign Leap Day Extravaganza” on February 29th, and the free registration link is below!
0:00 Introducing Greg and One Screen AI
3:38 Measuring out-of-home advertising
10:16 9 Priorities for the Modern B2B Marketer in 2024
14:50 HubSpot’s playbook
19:13 Testing channels, future of B2B marketing
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