Key Resources Mentioned in Today's Episode
Key TakeAways
Leveraging Content Marketing
- It's critical to stay in touch with patients during COVID-19 to continue to build a brand preference.
- Two-thirds of Americans are searching online for updates on COVID-19
- 87% of Americans have increased their consumption of indoor media
- 46% of people are using Facebook as their #1 source for information
- Large brands have slowed down advertising allowing CPM's to drop to an all-time low. This is an excellent opportunity for health systems to think about how to get their message out.
Thinking beyond the average message
- Now that most consumers have the facts about COVID-19, people are looking to hospitals for information on health and wellness that's relevant to our current situation.
- It's important to consider what people are going through when creating this content.
- How do we keep consumers engaged that haven't personally been impacted by COVID-19?
- Be empathetic
- Leveraging healthcare workers that are not on the frontlines to offer wellness tips like the Health Esteem Instagram example.
- Involve community influencers to join the movement
