Key TakeAways
Media Consumption Changes
- Recent surveys have shown that online gaming has increased 25%
- We are seeing a significant uptick in streaming, broadcasting, and reading
- TV consumption has gone up 39% across all generations, even Gen Z, who has been dubbed the “non-TV generation”
Cable TV
- Cable has become a significant source for viewer consumption
- CNN’s viewership is up by 275% based on minutes consumed
- Sci-Fi content has seen a significant uptick in views
- 78% of consumers are trusting their local news compared to only 68% of consumers trusting national news
Streaming
- Amazon is up by 117% year-over-year and up 44% since February in viewership, followed by Netflix
Q&A
- Question: I would be interested to hear what low cost, quick turn around media tactics you can recommend for smaller, more local health systems?
- Answer: Your local stations will be the best place to buy digital space. Local news is proving to be faring better than broadcast news during this time.
