Key Resources Mentioned in Today's Episode
Key Takeaways
Patient Retention Marketing Strategy
- Health systems have focused on high-level brand awareness before COVID-19, and the concept of patient retention is now new territory for hospital marketers.
- Focusing on patient retention will require an understanding of who the customers are, what their needs are, and how to communicate with them.
- There should be an organizational approach to reopening health systems that should focus on:
- Patient acuity
- Operational readiness
- Profitability
- Marketers can help by delivering clear messaging that patients and internal personnel need to hear as it pertains to opening their doors again for elective surgeries.
- Virtual visits and telehealth can be a way of building trust and reassurance with patients as they are waiting for their rescheduled surgeries.
