Resources Mentioned in Today's Episode
Vox Article: NPR Article predicted by June 6th we would be at 110,000 deaths
Yahoo Finance Article: Houston on ‘Precipice of Disaster’ With Virus Cases Spreading
Vox Article: Arizona’s new coronavirus spike is worrisome
Vox Article: Oregon pauses its reopening plans for one week after coronavirus cases hit new high
Today Show Article: Coronavirus deaths could reach 200,000 by early fall, Harvard doctor warns
Key Takeaways
The Daily Briefing Wrap Up
- Everyone seems to be talking about the idea of a "new normal." What are we going to do with the new normal, and when will the new normal hit? There's nothing that's going to look like normal anytime soon. Especially as we hear this is going to continue to the end of the year. It's more like "No Normal".
- This event we're going through is the same level as at least the Great Recession of 2008 and 2009, the Great Depression, and World War ll and the implications coming out of an event like this takes a long time to settle in.
Looking back to the beginning of Daily Briefing Live
- At the beginning of the show, we were discussing what you call this thing, is it COVID-19? Now we know so much more, but there is still so much unknown. As far as a health system marketing team, there are many lessons that we've learned.
- We did a SWOT analysis of where we've seen the strengths, weaknesses, opportunities, and threats to marketing teams due to the current crisis, and that was an exciting conversation.
- The industry was at a level of uncertainty before, we were going through a profound transformation in the health care system, but it was kind of slow. This is like somebody poured a gallon of gas on that transformation.
- The first episode, when you were talking about what to call it, that was March 18th. We had heard about the coronavirus up to this point, but people weren't alarmed, then the NBA canceled a game. On March 12th, President Trump gave a speech, the NBA canceled their season, and Tom Hanks announced he tested positive.
- We started gearing up right away. We set up the podcast, and our first survey was released on March 21st. We found with research that 65% of people didn't know how to get tested. 42% of people surveyed had not heard of telehealth.
- March was a whirlwind, and I remember when we moved into April thinking "good riddance to March," but my feeling about April was that it was way darker.
- At the beginning of April, we started seeing a couple of stories about the financial impact on hospitals. On April 2nd we released the idea of rapid recovery and realized the financial hole this event is causing.
- April 4th, we released our second survey findings, where we started to come to grips with the idea that one of the challenges to rapid recovery is consumer fears.
- 40% of consumers were saying it would take 3 to 6 months to get back to normal.
- 64% of consumers wanted to hear from their hospital at least once a day.
- In May, it became apparent that this is a big deal, and it's not going away anytime soon.
- We had somebody from a southeastern health system come on our other podcast and reported they had 25 DOA's in April 2019, and in April 2020, they had 50 DOA's. So they had doubled their DOA's from people not going in to receive care, and that was just another sign of the delay of care that fear was prohibiting people from going into a hospital.
- The story of May was the loss of revenue from hospitals. On May 12th, it was reported that health systems are losing $60 billion a month.
- We realized primary care was being affected, and if we apply that same thinking to other up funnel encounters down the road, we're going to have what we started calling the missing domino effect.
- You knock over the primary care domino that knocks over the diagnostic imaging domino that knocks over the specialist consulate domino, which leads to the surgical domino. If you take away some of those initial domino's, the surgical domino never falls.
- We started hearing from clients that people were coming back into the hospital because they put off severe health conditions, but our pipeline two or three months down the road plummets.
