Resources Mentioned in Today's Episode
CNN Article: US should have a 'couple hundred million' doses of a Covid-19 vaccine by the start of 2021, Fauci says
The Atlantic Article: We Don’t Even Have a COVID-19 Vaccine, and Yet the Conspiracies Are Here
Advisory Board Feature with ReviveHealth: Q&A: The right (and wrong) ways to talk with patients who are frightened to seek care
Key Takeaways
Takeaways from Rapid Recovery in Health Systems
- Patient engagement and personalized messaging have been a significant focus.
- There has been a lack of critical patient communications included in the reopening plans of many health systems. This is often due to limitations regarding consumer targeting. Limitations we’ve seen:
- Recent adoptions to CRM
- Lack of a sophisticated CRM
- Limited ability to work around automated marketing
- Learning the consumer in this new climate is crucial to patient retention.
- Consumers are wanting detailed information explaining how hospitals are going to keep them safe when they show up to their appointments.
- Consumers’ frequency of hearing about COVID-19 has shown to be an essential factor in our research.
Messaging Matters – Our Recommendations
- We need to keep in mind who is delivering our messages.
- Physicians are our biggest advocates, so we need to support them by keeping them informed by not leaving them off our communication plan.
- Cross-functional alignment with health systems and marketers is crucial so that marketers can adequately adjust how we are marketing and how we are communicating with patients.
Forcing Function for Systems
- COVID-19 provided a silver lining highlighting the need for tools that have been on the health systems marketer’s wish list for many years.
- There’s been a significant increase in telehealth adoption, which is more convenient, less expensive, and overall provides better clinical care.
- The rise of martech capabilities and tools
- Improving personalized marketing and consumer targeting
- Smarter service line prioritization
