Key Resources Mentioned in Today's Episode
- Washington Post: Historic financial decline hits doctors, dentists, and hospitals
Key TakeAways
Consumer Preferences
- Consumers find videos to be more engaging, accessible, and memorable than any other type of content.
- Video as a means of storytelling and advertising is no longer a nice-to-have-option – it’s a necessity.
Video Trends
- The most common use of video today is through social media content/marketing.
- The good news is that your video doesn’t always need a full production crew to be effective.
- Some key factors to consider when making a video is the content and how and where it will be distributed.
- Live video is not new and has been around for a while, but right now, it's more relevant than ever.
- Marketing videos can take many forms during a time like COVID-19, such as:
- Q&A sessions
- Behind-the-scenes
- Patient testimonials
- Interviews with experts
- There are many different ways to present your videos to ensure your message is reaching the right people:
- Explainers
- Presentations
- Website heroes
- Tutorials
- Webinars
- Customer testimonials
- Interviews
- Live streams
- Live video
