Key Resources Mentioned in Today's Episode
Key TakeAways
Virtual Care Adoption
- Virtual care has expanded by 300% since last year.
- According to the EHRN findings, 50% of healthcare visits are done through Telehealth.
- Virtual care has been forced upon providers and consumers.
- Looking ahead, you should be asking:
- Over the next 1-2 weeks
- What’s happening competitively? What is being offered?
- Start with your brand strengths
- Over the next 1-2 months
- How does your virtual program match up to others?
- Long term
- Is your virtual program infrastructure set up so that it can withstand long term use of virtual health?
- In order to be effective in the future, health systems need to optimize their organizational strategy.
User Experience Mapping
- It will be critical to set expectations for consumers as they visit your website and come across these new platforms.
- Training doctors on how to practice online will be necessary to the system’s adoption of the platform and the patient experience.
- Healthcare marketers can set up key measures to see what drives the patient experience and, in turn, what gets them to return to a health system.
What’s the difference between Telemedicine and Telehealth?
- Telemedicine is physician-to-physician and physician-to-patient.
- Telehealth is broader, with capabilities such as texting and remote health.
