Key Resources Mentioned in Today's Episode
Key TakeAways
Returning to Clinical Settings
- 56% of consumers have concerns over the cleanliness of hospitals and that they might contract Covid-19 from other patients.
- 76% of consumers surveyed are planning on altering how they seek care going forward.
Opportunities for Brands
- Health systems should be consistent in their messaging to consumers. It’s important to avoid self-promoting and focus on being empathetic.
- This is a once in a lifetime opportunity to reach consumers and retain their loyalty.
- It’s too early to market competitively. Health systems have gained an empathetic following that they should harness as long as possible.
- Any information about testing and how to receive it is still essential.
- Health systems need to continue to work as equals to make sure factual information gets to their communities efficiently.
