In this episode of In other words, host Jason Hemingway CMO at Phrase speaks with Political Scientist and best selling author Dr. Brian Klaas, and Phrase CEO Georg Ell, about how unpredictable forces shape and influence our world and why traditional approaches to control and optimization may need rethinking in today’s complex business environment. Drawing on stories from his book Fluke, Brian shares how seemingly small decisions alter history, why leaders should prioritize resilience over control, and how businesses can foster cultures of experimentation to thrive amid uncertainty.
