User Disengagement might not be the most exciting term, but it plays a crucial role in shaping guest experiences. Matt shares his insights on the topic with a comparison to TikTok. It can mean the difference between seamless, personalized service and a journey filled with friction and frustration. In this episode, Matt explores how a cloud platform creates a more intuitive interface for staff, challenges the traditional approach of linking reservations to rooms, and explains why minimiz...