This is the first episode of The Authority Multiplier Podcast (Renamed Authority Insider). However, I didn't want this to be your typical "first episode", where it's just an explanation of what the podcast will be. Instead, I wanted this to provide you with valuable tips and advice about becoming an authority in your niche.
The concept behind this podcast is that each week will discuss a different topic around creating authority and building a brand so that you can be the recognized leader in your niche... This means you can command higher prices and be the "top of mind" expert when someone needs the product or service that you or your company provides.
This episode dives into content marketing, why it's important, and how you can quickly get started, even if you don't have a lot of time or ideas for content. It's a topic I've been discussing a lot lately and it's kind of what I'm known for.
Grab a pen and paper, get ready to take notes, and settle in to really learn how to start becoming the authority, starting with content marketing efforts.
