This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Classic 5 Direct Marketing Mistakes - Part 1:
Here are the Top 5 Classic Direct marketing mistakes
committed by marketers according to Jay Conrad
Levinson, the father of Guerilla Marketing:
Here they are:
1. Know Thy Market: If you don't know who
your target market is, you are in for a shock.
Your efforts will bomb and everything would
be in vain.
2. Know Thy List: Have a clear idea on the
psychographics and demographics of the
market and their buying patterns and behaviours.
If they have no desire for your product, you know
where you end up, right?
3.Know Thy Objectives: Decide on the offer. What your
prospects has to do to get the stuff from you. Your
bonuses. Without all these, you are at best an
archer shooting with eyes closed shut.
I'll come to you with part 2 tomorrow.
Think about it.
Do something about it.
Of course, you can always ask me to create
your sales letters and opt-in pages the right way.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh.
signing off for the day.
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