This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh coming to
you with today's edition of podcast titled:
Kill Your Competition By Being A Friend
By being a friend to your clients.
How?
a. Mail them often giving them useful information
that they can use.
b. Treat them as family. You don't want shove stuff
with your family right?
I am reminded of David Ogilvy saying:
"Your customer is not a moron. She is your wife"
Food for thought, eh?
c. Give them a Wow experience. You under promise
and over deliver. Make it so good that your clients
feel they got everything for free, for the simple
reason you over delivered so much.
Action Item Of The Day:
Think about how you can become "friends" with your
client.
This is your friendly neighborhood copywriter
and marketing consultant Edward Santosh
signing off for the day.
See ya tomorrow.
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