Israel has fallen 19 spots in the World Economic Forum’s Global Travel and Tourism Report, from 53rd place in 2013 to 72nd place today. Even among Middle East countries, it went from third to seventh place, as high prices, the strong shekel, and fears of terrorism pulled it down the ranking.
In terms of price competitiveness, Israel is sixth from bottom, making it the most expensive holiday destination of any country except Norway, Australia, France, the UK, and Switzerland.
Hanna Ifergan, deputy head of Development and Tourism Investment at the Tourism Ministry, tells host Niv Elis what Israel is doing to combat the trend.
