morphine. We have a hospice at our Bhakti Vedanta Hospital at Meera Road. So, to improve the quality of a person's life as they're dying, morphine could be helpful. But that same exact drug, certain dealers are selling it to our teenage children to addict them and destroy their lives. So, is morphine good or bad? It depends on who's using it. So, similarly competition, competition could actually be the incentive to really go beyond the call of duty to make something successful.