janma karma ca me divyam
evam yo vetti tattvatah
tyaktva deham punar janma
naiti mam eti so 'rjuna
Krsna tells us in bhagavad-gita that one who understands the transcendental nature of my appearance and activities, he never takes birth again in this material world but attains my abode. Srila Prabhupada and all of our previous acharyas have taught that when Krishna performs his lila and presents his teachings, they are for the ecstatic pleasure of the devotees who are present. They are for liberating the asuras who are also at that time, re-establishing the principles of religion. But most of all to establish a record through transcendental sound vibration where people for all time in all places can actually participate in Krishna’s lila through the process of shavanam kirtanam hearing and chanting. Krishna tells in Gita that
ye yatha mam prapadyante
tams tathaiva bhajamy aham
kathayantas ca mam nityam
tusyanti ca ramanti ca
Krsna tells, his devotees they enjoy great happiness discussing his pastimes together, describing his qualities among each other. So, through transcendental sound by hearing and chanting Krishna’s names, by hearing and chanting Krishna’s pastimes and by hearing and chanting about those great devotees who have surrendered their hearts and their lives for Krishna’s pleasure and Krishna’s service; according to our faith, according to the eagerness in which we hear and chant we can have direct experience of Krishna. Krishna is achintya, achyta, he's infallible, undefeatable, inconceivable. He is the parabrahman, the supreme brahman.